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Young consultants
These days, “What do you want to do when you grow up?” is the wrong question to ask children in the USA. The question should be: “What job are you doing now?” American companies are ___1.___ more and more young people as consultants to evaluate products for child consumers. The 12-to-19 age group spends more ___2.___ a $100 billion a year in the USA. Specialist agencies have been created to help manufacturers ask kids ___3.___ all the latest trends in clothes, food and other markets. Children ___4.___ encouraged to play games to get into a creative mood. They have to write down any ideas which come into their heads. Some manufacturers prefer to do their own market ___5.___. The software company Microsoft has a panel of schoolchildren who give their opinions on the latest products and suggest new ___6.___. One 11-year-old, Andrew Cooledge, ___7.___ the manufactures that they should make more computer games which both boys and girls would like. Payments ___8.___ the work are really attractive. Andrew Cooledge was paid $250 and was ___9.___ some software. However, even if their ideas are valuable, the children will ___10.___ become rich. They cannot have the copyright to their ideas.
Machkova 1646/1, 149 00 Praha 4
Telefon: 267 910 638
Web: www.skolamichael.cz
Slezská 68, 130 00 Praha 3 - Vinohrady
Telefon: 731 50 20 50
Web: www.adi.cz
Mezi Vodami 639/27, 143 00 Praha
Telefon: 724 243 959
Web: www.cemi.cz
Na Pankráci 420/54, 14000 Praha 4 – Nusle
Telefon: 607 041 436
Web: www.vskk.cz
Beranových 140/695, 199 00 Praha 18
Telefon: 274 868 770
Web: www.medialnigrafika.cz
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