Testy

Test z Anglického jazyka pro bakalářské studium

Písemný test prověřuje znalosti z těchto kompetencí na úrovni “intermediate”. Test obsahuje 40 otázek.

Všechny úlohy jsou koncipovány formou “multiple choice“ (výběr ze čtyř možností), přičemž pouze jedna z nabízených možností je správná. Za špatné odpovědi se body neodečítají.

Na vypracování testu máte 60 minut.

1. část testu - otázky 1 - 10 - souvisí s níže uvedeným textem. Za každou správně zodpovězenou otázku získáte 3 body.

2. část testu tvoří otázky 11 - 40 a ty prověří vaše gramatické a lexikální znalosti. Každá správná odpověď za 1 bod.

Tato část obsahuje text, který souvisí s problematikou ekonomiky.

Does Style Really Sell?

How can the appearance of a product be more important than what it does? I mean, what use is a designer kettle if its handle becomes too hot to hold or if it pours water everywhere but in the cup?

Still, the battle between form and function is one that never quite goes away. It rose again last week when James Dyson, British inventor of the Dyson bagless vacuum cleaner, resigned as chairman of London’s Design Museum. It is widely believed that Mr Dyson felt that the museum put too much emphasis on style and fashion instead of serious industrial design.

In his resignation letter, Mr Dyson accused the museum of not keeping true to itself. He may be right, but museums everywhere can no longer afford to be exclusive centres of scholarship and learning. Among rivalry for sponsorship, they must use exhibitions of populist culture, nice cafés and shops or visitor centres. On the one hand, some manufacturers can be too old-fashioned and too concerned with the importance of product engineering and the functionality of manufactured objects. On the other, there are those who believe that how a product looks is more important. Design is indeed a broad term, involving both function and form. Typically, in any given product area, it migrates from the former to the latter. Look at clothing: originally its function was to provide warmth, but now that objective has been achieved, its form is now dictated almost entirely by fashion. But surely you would have to be a very shallow person to think something’s appearance was more important than what it did?

Today, in the post-industrial age, nearly all manufactured goods in the same price range do much the same job. So, almost the only way in which manufacturers can differentiate their products from those of their competitors is to establish some sort of emotional connection with the consumer. This could be through the visual appeal of the product or its packaging.  Or it might happen through the imagery created by advertising or branding or another kind of example of style over substance.

And what of the Dyson vacuum cleaners? Mr Dyson may believe that people buy these machines because of the graphs on the company website illustrating their superior suction, but I doubt very much whether they do. Most vacuum cleaners do a good job; the main reason people pay extra for a Dyson is because it is a designer vacuum cleaner with a trendy brand.

(From the Financial Times, by Richard Tomkins)

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